He Sold Persistent Chat to Microsoft Before Slack Existed (Nick Fera)

// TRANSMISSION

Before Slack existed, Nick Fera built and sold persistent chat to Microsoft. Today he's taking on a problem most enterprise software companies won't say out loud: the systems that run the world's biggest manufacturers are nearly impossible to reach.

In this episode, Jonathan W. Buckley sits down with Nick Fera, CEO of enosix, the company that virtualizes SAP's most complex processes, product configuration, pricing, and order creation, and makes them usable inside modern front ends like Salesforce and Microsoft Copilot. Nick explains how his team compressed a 10-hour customer quoting process down to 10 minutes, why enosix sells to the business side instead of IT, and how emotional storytelling, not feature lists, wins enterprise deals. He also gets candid about surviving a CFO who killed a deal at the last minute while Nick was on a bass fishing boat, and the one hard lesson about selling a product you don't use yourself.

If you build, buy, or sell enterprise software, this conversation reframes how you think about integration, value, and the buyer who won't admit they have a problem.

Guest: Nick Fera, CEO of enosix
Connect with Nick: https://www.linkedin.com/in/nickfera/
Learn more about enosix: https://enosix.com

Watch on YouTube: https://www.youtube.com/watch?v=QZlKiCR9AwA

Subscribe for new conversations with early-stage tech founders, and see how The Artesian Network helps founders scale: https://www.artesiannetwork.com/?utm_source=podcast&utm_medium=referral&utm_campaign=ep25&utm_content=shownotes