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He's Teaching AI to Answer the Internet in Your Brand's Voice (Hank Leber)
· 37:50 · Season 1, Episode 32

He's Teaching AI to Answer the Internet in Your Brand's Voice (Hank Leber)

0:00 / 37:50

// TRANSMISSION

When a brand's comment section blows up, someone has to answer — at a scale no social team can staff.

In this episode of We Built It Because We Had To, host Jonathan W. Buckley sits down with Hank Leber, co-founder of Stanify, the company building AI that answers a brand's social comments in the brand's own voice — "listening with humanity." Hank explains why enterprise buyers hesitate before handing an AI their public voice, how Stanify approaches toxic-content moderation at enterprise scale, why the platform launched on Facebook and Instagram first with TikTok and Twitter coming, and where the human-in-the-loop sits when one bad AI output can become a brand news story. He also shares what he'd tell any founder about to hand AI their brand's public voice.

Connect with Hank Leber: https://www.linkedin.com/in/hankleber/

Enjoying the show? Follow We Built It Because We Had To wherever you listen and leave a rating — it helps other founders find these stories. For more on how The Artesian Network helps early-stage tech companies get to market and scale, visit https://www.artesiannetwork.com/?utm_source=podcast&utm_medium=referral&utm_campaign=ep32&utm_content=shownotes

Key Takeaways

  • Stanify is an AI platform that answers brand social media comments in the brand's own voice, designed to handle comment volume at enterprise scale
  • The platform launched on Facebook and Instagram first, with TikTok and Twitter coming later
  • Enterprise buyers have hesitation about giving AI control of their public brand voice due to risk of negative outputs becoming news stories
  • Stanify implements toxic-content moderation at enterprise scale and uses a human-in-the-loop approach for AI outputs

Frequently Asked Questions

What does Stanify do?

Stanify builds AI that answers a brand's social media comments in the brand's own voice, handling comment volume at scale that social teams cannot staff manually.

Which platforms does Stanify support?

Stanify launched on Facebook and Instagram first, with TikTok and Twitter coming to the platform.

Why do enterprise buyers hesitate to use AI for their brand voice?

Enterprise buyers hesitate because one bad AI output can become a brand news story, creating significant reputational risk.

How does Stanify handle toxic content?

Stanify approaches toxic-content moderation at enterprise scale and uses a human-in-the-loop system for AI outputs.