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Companies Record What They Decided. Almost None Record Why. (Ashutosh Garg)
· 43:33 · Season 1, Episode 42

Companies Record What They Decided. Almost None Record Why. (Ashutosh Garg)

0:00 / 43:33

// TRANSMISSION

Most companies record what they decided. Almost none record why, or what they considered and ruled out.

Ashutosh Garg, co-founder and CEO of Twin Cafe (formerly Viven), is building Digital Twins: AI assistants trained on how a specific person reasons, decides and communicates, with that person kept in the loop. It is his third company, after Bloomreach and Eightfold, and it started with a blood test, a two-day wait to see his doctor, and three hours with ChatGPT.

Host Jonathan W. Buckley of The Artesian Network and Ashutosh get into:

  • Why generic AI chases average knowledge, when people really want the experience of someone they trust
  • Keeping the human in the loop: review, edits and escalation to the real person
  • A two-month pilot that ended with roughly 140,000 employees on the platform
  • Augmentation vs. replacement, and why the quality of work is the real gain
  • Whether "digital twin" is the right name for the category
  • What enterprise knowledge management looks like in five years
  • His advice to founders: trust and security are non-negotiable, and don't build around today's technology constraints

Every episode, on every platform: WeBuiltItBecauseWeHadTo.com

Key Takeaways

  • Twin Cafe builds AI assistants trained on how a specific person reasons, decides, and communicates, with that person kept in the loop.
  • The idea began after Ashutosh Garg took a blood test, waited two days to see his doctor, and spent three hours with ChatGPT.
  • A two-month pilot ended with roughly 140,000 employees on the platform.
  • Garg’s advice to founders is that trust and security are non-negotiable, and they should not build around today’s technology constraints.

Frequently Asked Questions

What does Twin Cafe build?

AI assistants trained on how a specific person reasons, decides, and communicates, with that person kept in the loop.

How many employees were on the platform after the pilot?

Roughly 140,000 employees, after a two-month pilot.

What advice does Ashutosh Garg give founders?

Treat trust and security as non-negotiable, and don’t build around today’s technology constraints.